Akira
Healthcare, right from your phone, wherever you are. Akira is a Canadian telemedicine app & service, with services in family medicine, mental health, diet & nutrition and naturopathy.
A monumental project, it had me designing the iOS & Android apps, the doctor-facing app (think Slack + EMR), branding, the website, illustration and marketing materials (digital & print).
- Role Lead: UI/UX, Product Design, Branding, Marketing
- Output iOS/Android/Desktop apps, Responsive Web, Illustration, Print
- 2016 – 2017
- ★ Acquired
- akira.md
Available services are shown in the home sreen, along with the currently on-call health practitioner. A typical chat-based consult contains many forms of content: shown are some of the chat cards designed to launch sub-flows and tasks.
From the home screen, users can see a complete break-down of each service available. I aimed to incorporate iconography and language from our marketing channels, for a totally seamless and familiar experience.
Deceivingly simple.
This may be an incredibly straightforward chat-based UI, but it had a major impact on the business and success of Akira.
Initially, onboarding was a 7-step process collecting user information like demographics, medical history, government health ID validation and account creation. Conversion from our marketing channels to app downloads was good, but conversion to account setup was dismally low. Some friction is good, however, being a completely new kind of service in Canada, users needed a taste of the real experience.
I proposed a kind of demo experience, which resulted in a new role within the company – Intake Coordinator; this person would chat with new users and fill out their profile with them. We saw a 5x increase in conversion, and grew our medical team to 2-3 on-call doctors/day + extended our operating hours to 11pm from 5pm.
Medical Team HQ
This is the web-based app that the medical team used to conduct conults and manage patients. It allowed for multiple simultaneous consultations per practitioner, with access to the complete patient health record, previous consults and chat history. To order prescriptions and other services, it was possible to send faxes to other medical facilities (most of the healthcare world still operates on fax!).
Other functionality shown includes sending things to the patient like payment plans and forms, default hiding of photos (healthcare does not contain the prettiest content) and chat functions like transfers and video.
I also designed and coded the website.